Mehta Soya (Record no. 11782)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00790npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KHANDELWAL, PRAMOD |
| 245 ## - TITLE STATEMENT | |
| Title | Mehta Soya |
| Remainder of title | A promotional conundrum |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 104-118 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This case is about Mehta Soya Industries Ltd., facing the concern of continuous increase in the number of complaints regarding leakage of oil from the packed pouches and containers for which the company had no compensation policy. The case presents the three alternativs to promote the brand MSIL in the consumer pack category and the dilemma of making the right choice. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | NAQVI, SYED REZA SALIS |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14822 |
| Note | M |
| Host Itemnumber | 30729 |
| Host Biblionumber | 11191 |
| Title | VIKALPA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.