Customers' opinion on small scale retail stores (Record no. 11796)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01095npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.87 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RAO, K RAMA MOHANA |
| 245 ## - TITLE STATEMENT | |
| Title | Customers' opinion on small scale retail stores |
| Remainder of title | A case study |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 5-15 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Indian retail sector is dominated by small scale retailers. The organized sector occupies only 5 per cent share in the total retail sector. The presence of millions of small scale rerilers in different product categories makes one realize thata large number of people depend upon this activity. In the light of severe competition from the fast growing and more challenging big retailers in the fast changing scenario, the survival and growth of small scale retailers depends upon their ability to provide customer satisfaction. The present study aims to examine the opinion of customers on small scale retail establishments. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | RETAIL MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MANIKYAM, K RATNA |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14857 |
| Note | M |
| Host Itemnumber | 32636 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.