Handicrafts of Meghalaya (Record no. 11800)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00960npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GUPTA, MADHUCHHANDA DAS |
| 245 ## - TITLE STATEMENT | |
| Title | Handicrafts of Meghalaya |
| Remainder of title | An analysis of the marketing practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 49-57 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Meghalaya home to three major tribal groups - the Khasi, the Jaintias and the Garos, is known for its handicrafts. The present study aims at understanding the nature of the handicraft market of the state and the marketing practices and strategiesadopted to position the products. A survey using a structured schedule was conducted to ascertain the position of handicrafts amrketing in Meghalaya. The survey revealed that cane and bamboo products have the highest demand followed by wooden products. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SEN, SURAJIT |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14857 |
| Note | M |
| Host Itemnumber | 32636 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.