Measuring consumers' preferences and attitudes towards branded petrol (Record no. 11848)
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000 -LEADER | |
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fixed length control field | 00756npc a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2013 xx 000 0 und d |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
Classification number | 658.827 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | DUGAR, ANURAG |
245 ## - TITLE STATEMENT | |
Title | Measuring consumers' preferences and attitudes towards branded petrol |
Remainder of title | An initial investigation of the branded petrol market |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 137-154 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Petrol was sold as a 'commodity' through 'mass marketing' in India for over four decades and generations of Indian consumers got so used to this that when 'segmented marketing' arrived and brands were launched in 2002, a paradigm shift was expected. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | BRANDING |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | MARKETING |
773 ## - HOST ITEM ENTRY | |
Other item identifier | P14868 |
Note | M |
Host Itemnumber | 33684 |
Host Biblionumber | 11237 |
Title | GLOBAL BUSINESS REVIEW |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Articles |
No items available.