Measuring consumers' preferences and attitudes towards branded petrol (Record no. 11848)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00756npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DUGAR, ANURAG |
| 245 ## - TITLE STATEMENT | |
| Title | Measuring consumers' preferences and attitudes towards branded petrol |
| Remainder of title | An initial investigation of the branded petrol market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 137-154 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Petrol was sold as a 'commodity' through 'mass marketing' in India for over four decades and generations of Indian consumers got so used to this that when 'segmented marketing' arrived and brands were launched in 2002, a paradigm shift was expected. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRANDING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14868 |
| Note | M |
| Host Itemnumber | 33684 |
| Host Biblionumber | 11237 |
| Title | GLOBAL BUSINESS REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.