Consumer evaluation of brand extensions (Record no. 11929)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01042npc a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RAMANATHAN, JAYASANKAR |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer evaluation of brand extensions |
| Remainder of title | Good to service and service to good |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 105-120 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This paper advances the extant findings on consumer evaluation of brand extensions in the domains of good to good and service to service into the under explored domains of good to service and service to good. Using past literature, propositions are specified on whether the strength of the effets on attitude towards the brand extension and revision of attitude towards the parent brand found in the domains of good to good and service to service is different in the domains of good to serviceand service to good. Research design to test all the propositions is furnished and the implications of this paper discussed. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRANDS |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14938 |
| Note | M |
| Host Itemnumber | 30730 |
| Host Biblionumber | 11191 |
| Title | VIKALPA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.