Dimensions of strong brand and risk (Record no. 11946)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00882npc a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHU, HYO-YOUN |
| 245 ## - TITLE STATEMENT | |
| Title | Dimensions of strong brand and risk |
| Remainder of title | Based on a liquidity augmented capital asset pricing model |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 283-296 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article investigates the trade off of developing a brand facing a firm. Establishing the brand on the one hand reduces liquidity risk perceived by through effective marketing, but on the other hand increases market risk through incurring a substantial advertising expenditure to accumulate intangible assets. I estimate the model parameters using a new liquidity augmented Capital Asset Pricing Model developed by Liu (2006). |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRANDING |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14925 |
| Note | M |
| Host Itemnumber | 33685 |
| Host Biblionumber | 11237 |
| Title | GLOBAL BUSINESS REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.