Empirical study on pricing methods adopted by SMEs with different ownership structure (Record no. 11948)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01010npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 332.63222 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SINGH, SHALIENDER |
| 245 ## - TITLE STATEMENT | |
| Title | Empirical study on pricing methods adopted by SMEs with different ownership structure |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 315-327 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Identifying the optimal price for a new product is a critical step in the innovation process and correcting the price of an existing product is a necessary component of a successful enterprise. With the wide range of pricing research techniques practiced in the SME sector, it is not always clear which technique best addresses the business issue at hand. This article analyzes the most common methods used for consumer goods pricing research and offers guidelines on the best methods presentlyimplimented in the SME sector in India. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | PRICING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | JANOR, HAWATI |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14925 |
| Note | M |
| Host Itemnumber | 33685 |
| Host Biblionumber | 11237 |
| Title | GLOBAL BUSINESS REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.