Why do customers get more than they need? (Record no. 11964)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00931npc a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LUKAS, BRYAN A |
| 245 ## - TITLE STATEMENT | |
| Title | Why do customers get more than they need? |
| Remainder of title | How organizational culture shapes product capability decisions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1-12 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The capability level of a product that a firm provides to a customer is an importnat marketing decision. In the extant literature, the normative heuristic for this decision is one of matching-of providing product capability levels that meet customer needs. However, industry evidence suggests that supplier firms routinely make product decisions that lead to overshot customers, whereby customers receive products with capabilities that exceed their requirements. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CONSUMER BEHAVIOR |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14946 |
| Note | M |
| Host Itemnumber | 27730 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.