What is special about marketing organic products? (Record no. 11966)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01036npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BEZAWADA, RAM |
| 245 ## - TITLE STATEMENT | |
| Title | What is special about marketing organic products? |
| Remainder of title | How organic assortment, price and promotions drive retailer performance |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 31-51 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Higher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross effects on conventional product sales. Extant research reports conflicitingresults about price and promotional sensitivity for organic product and does not address the impact of organic assortment. This article calculates long term own and cross-elasticities of organic and conventional product sales in response to changes in assortment, price and promotions. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PAUWELS, KEON |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14946 |
| Note | M |
| Host Itemnumber | 27730 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.