When do normative appeals influence sustainable consumer behaviors? (Record no. 11976)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00864npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | WHITE, KATHERINE |
| 245 ## - TITLE STATEMENT | |
| Title | When do normative appeals influence sustainable consumer behaviors? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 78-95 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The authors explore how injuctive appeals, descriptive appeals and benefit appeals can encorage consumers to engage in relatively unfamiliar sustainable behaviors such as grasscycling and composting. Across one field study and three laboratory studies, the authors demonstrate that the effectiveness of the appeal type depends on wheather the individual or collective level of the self is activated. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CONSUMER BEAHVIOR |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SIMPSON, BONNIE |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14947 |
| Note | M |
| Host Itemnumber | 27731 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.