Can brands move in from the outside? (Record no. 11977)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00976npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHOI, WOO JIN |
| 245 ## - TITLE STATEMENT | |
| Title | Can brands move in from the outside? |
| Remainder of title | How moral identity enhances out group brand attitudes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 96-111 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Consumers tend to have more favorable attitudes for their in group brands than their out-group brands. However, little is known regarding how brand managers can overcome consumers' negative attitudes toward out-group brands. Drawing on the moral identity literature, the authors theorize that moral identity may enhance out-group brand attitudes through decreased psychological distance. Four studies demonstrate that moral identity increases out-group brand attitudes. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRANDS |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | WINTERICH, KAREN PAGE |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14947 |
| Note | M |
| Host Itemnumber | 27731 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.