When value trumps health in a supersized world (Record no. 11991)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01032npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HAWS, KELLY L |
| 245 ## - TITLE STATEMENT | |
| Title | When value trumps health in a supersized world |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 48-64 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketers often offer consumers the option to supersize a food purchase intended for immediate cossumption. Supersized products may be attractive to consumers from standpiont of the unit pricing because ordering a larger size of the same productresults in a per-unit savings and offers consumers the opportunity to meet their value based financial goals. In this article, the authors show that such pricing strategies not only lead to greater purchase and consumption but do so by affeting important consumer goals in unrelated domains-namely, by decreasing the importance placed on health goals. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | WINTERICH, KAREN PAGE |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14948 |
| Note | M |
| Host Itemnumber | 27732 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.