Influence of pharmaceutical promotional tools on Doctors' prescribing behaviour (Record no. 12028)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01090npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KASLIWAL, NEETI |
| 245 ## - TITLE STATEMENT | |
| Title | Influence of pharmaceutical promotional tools on Doctors' prescribing behaviour |
| Remainder of title | An exploratory study |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 23-35 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The healthcare industry in general and the prescription drug industry, in particular, employs an unusual combination of marketing and promotional efforts to influence the doctors who write the prescriptions that determine which drugs will be usedby the ultimate consumer(Patient). The involvement of doctors as key decision makers is the raeason that they are the focus of most promotional efforts of pharmaceutical companies. Thus, influencing the doctor is a key to the pharmaceutical salesand the pharmaceutical companies are spending a lot of money on marketing their products to the doctors. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BANSAL, IPSHITA |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15000 |
| Note | M |
| Host Itemnumber | 32637 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.