Retailers' use of partially comparative pricing (Record no. 12115)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01009npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.87 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MINIARD, PAUL W |
| 245 ## - TITLE STATEMENT | |
| Title | Retailers' use of partially comparative pricing |
| Remainder of title | From across category to within category effects. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 33-48 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Prior research suggests that partialy comparative pricing - in which a retailer provides pric comparisons for some but not all, of its products- is a double edged sword. On the one hand, such pricing improves beliefs about the retailer's competitive price advantage on comparatively prices products for which its prices are compared with a competitor. On the other hand, it has been shown to damage perceptions of the retailer's noncomparatively priced products relative to those charged by the competition. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | RETAIL MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MOHAMMED, SHAZAD MUSTAPHA |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15033 |
| Note | M |
| Host Itemnumber | 27733 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.