Consumer evaluations of sale prices (Record no. 12116)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00870npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BISWAS, ABHIJIT |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer evaluations of sale prices |
| Remainder of title | Role of the subtraction principle |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 49-66 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | How exactly does the display location of a sale price relative to the original price affect consumers evaluation? Across mutiple studies, including field studies with actual choices and studies with nonstudent samples, this article shows that consumer evaluations are a function of the display location of the sale price, but such evaluations are moderated by discount depth. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CONSUMER BEHAVIOR |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BHOWMICK, SANDEEP |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15033 |
| Note | M |
| Host Itemnumber | 27733 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.