Are multichannel customers really more valuable? (Record no. 12117)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00934npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KUSHWAHA, TARUN |
| 245 ## - TITLE STATEMENT | |
| Title | Are multichannel customers really more valuable? |
| Remainder of title | The moderating role of product category characteristics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 67-85 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | How does the monetary value of customer purchases vary by customer preference for purchase channels(e.g. traditional, electronic, multichannel) and product category? The authors develop a conceptual model and hypotheses on the moderating effects of two key product category characteristics- the utilitarian versus hedonic nature of the product category and perceived risk - on the channel preference- monetory value relationship. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CONSUMER BEHAVIOR |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SHANKAR, VENKATESH |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15033 |
| Note | M |
| Host Itemnumber | 27733 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.