How women decide (Record no. 12135)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00740npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BENKO, CATHY |
| 245 ## - TITLE STATEMENT | |
| Title | How women decide |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 66-72 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In B2B selling, it matters if your buyer is female. Interviews with experienced buyers in large organizations yielded several insights about gender differences in B2B selling. For example, women tend to treat proposal presentations as opportunities for exploring possibilities, while men work to narrow down options and close in a decision. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PELSTER, BILL |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15041 |
| Note | M |
| Host Itemnumber | 26775 |
| Host Biblionumber | 11178 |
| Title | HARVARD BUSINESS REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.