Children and parents's interest in TV advertisements (Record no. 12165)
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000 -LEADER | |
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fixed length control field | 00925npc a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2013 xx 000 0 und d |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
Classification number | 658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | SARAF, VIKAS |
245 ## - TITLE STATEMENT | |
Title | Children and parents's interest in TV advertisements |
Remainder of title | Elucidating the persuasive intent of advertisements |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 30-43 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Parents' control over the amount and type of TV programs viewed by their children is a direct form of mediation. The presence of a parent as a viewing partner provides further opportunity for mediation of a program and advertising content. Parentsand children may exchange comments and views regarding content showed in advertisements- chidren may ask questions which the parents would answer and issuing of instructions may take place. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | MARKETING |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | JAIN, N C |
773 ## - HOST ITEM ENTRY | |
Other item identifier | P15032 |
Note | M |
Host Itemnumber | 32641 |
Host Biblionumber | 11203 |
Title | INDIAN JOURNAL OF MARKETING |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Articles |
No items available.