Not all repeat customers are the same (Record no. 12236)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00896npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LIU-THOMOPKINS, YUPING |
| 245 ## - TITLE STATEMENT | |
| Title | Not all repeat customers are the same |
| Remainder of title | Designing effective cross - selling promotion on the basis of attitudinal loyalty and habit |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 21-36 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Not all repeat purchases are created equal. They can be driven by both positive reaction toward a brand and automaticity triggered by non brand related contextual cues. Combining the loyalty literature with recent habit research, the authors suggest ways to distinguiish the two drivers of repeat purchase and examine how they affect consumer response to cross selling promotions |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRANDING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | TAM, LEONA |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15079 |
| Note | M |
| Host Itemnumber | 27734 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.