Brand licensing (Record no. 12241)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00798npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | JAYACHANDRAN, SATISH |
| 245 ## - TITLE STATEMENT | |
| Title | Brand licensing |
| Remainder of title | What drives royalty rates? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 108-122 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In brand licensing, the brand owner grants another firm the right to use the brand. This differs from franching, in which a contractual arrangement between a franchisor and a franchisee exist to run a business based on the franchisor's business model. Brand licensing helps generate revenues and protect the brand from misappropriation. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRANDING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KAUFMAN, PETER |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15079 |
| Note | M |
| Host Itemnumber | 27734 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.