Green marketing (Record no. 12282)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00850npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | YADAV, RAMBALAK |
| 245 ## - TITLE STATEMENT | |
| Title | Green marketing |
| Remainder of title | Initiatives in the Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 25-32 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Protection of the environment is an issue of key concern which has permeated into all spheres of life. Consumers are increasingly becoming concerned about the environment and various issues related to it at the global level. This change has encouraged a couple of organization and has also compelled mny oganizations to respond with 'environmentally' friendly product. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | GREEN MARKETING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PATHAK, GOVIND SWAROOP |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15086 |
| Note | M |
| Host Itemnumber | 32642 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.