When marketing is strategy (Record no. 12346)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00619npc a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DAWAR, NIRAJ |
| 245 ## - TITLE STATEMENT | |
| Title | When marketing is strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 89-96 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Why you must shift your strategy downstream, from products to customers. High faliure rates for new products suggest that companies are continuing to invest heavily in product innovation but are unable to move customers' purchase criteria. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15173 |
| Note | M |
| Host Itemnumber | 26776 |
| Host Biblionumber | 11178 |
| Title | HARVARD BUSINESS REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.