Consumer shopping behaviour in the new era of retailing (Record no. 12428)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00948npc a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2014 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.87 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHATTOPADHYAY, AYAN |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer shopping behaviour in the new era of retailing |
| Remainder of title | An nempirical study on food and grocery and apparel purchase in east India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 47-57 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Retailing in India has witnessed a sea change, not only in terms of emergence of newer formats, but also in terms of the behaviour of the shopper. Indian shoppers who had limited choices till a decade back are now exposed to a plethora of choices,which indicates a radicalshift from a conservative mind set to a spending mind set. The present research study aims to understand and analyze the ever changing consumer behavioural patterns while shopping |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | RETAILING |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15268 |
| Note | M |
| Host Itemnumber | 32646 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.