Customer loyalty appraisal based on store characterisitcs (Record no. 12591)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00934npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2014 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHAVADI, CHANDAN A |
| 245 ## - TITLE STATEMENT | |
| Title | Customer loyalty appraisal based on store characterisitcs |
| Remainder of title | An alternative approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 18-29 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The universal goal of competitive retail businesss is to gain loyal customers. As the number of stores in the same market area is increasing, each strore competes to attract customers to its outlets. The present study makes an attempt to identifify factors which can correct categorize loyal and disloyal customers of the store. Furthermore, the study identifies decisive factors which nneds attention to convert disloyal customers into loyal customers. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | HIREMATH, CHETAN V |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15439 |
| Note | M |
| Host Itemnumber | 32649 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.