Deconstructing symbolic ideology in contemporary communication strategy (Record no. 12621)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01032npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2014 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RATH, PRAGYAN |
| 245 ## - TITLE STATEMENT | |
| Title | Deconstructing symbolic ideology in contemporary communication strategy |
| Remainder of title | The case of Nirma and Wheel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 17-27 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research aims at deconstructing the use of symbols in two advertisements for washing powder, Nirma and Wheel, brodcast on Indian television channels and examines them in the light of semioethics-responsible use of symbols- that underlies marketing communications. The researchers are of the opinion that the comminication strategists authoring marketing messages are responsible not just for propagating their products but also for producing ideologies that are capable of making an impact on the shaping of contemporary society. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING COMMUNICATION |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BHARADWAJ, APOORVA |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15411 |
| Note | M |
| Host Itemnumber | 27809 |
| Host Biblionumber | 11182 |
| Title | MANAGEMENT REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.