Nutrition label usage (Record no. 12636)

MARC details
000 -LEADER
fixed length control field 00968npc a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s2014 xx 000 0 und d
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PAUL, REEVA
245 ## - TITLE STATEMENT
Title Nutrition label usage
Remainder of title An empirical study of consumer response in India
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 25-33
520 ## - SUMMARY, ETC.
Summary, etc. Indian consumers are in the process of changing their consumption/buying behaviour, especially with respect to food items. The present study attempts to explore the Indian consumers' level of awareness and usage of information given on food product labels. The research also aims to understand the association of demographic difference with regard to food label usage. Moreover, it intends to identify the specific nutritive and non nitritive information and food attributes that consumers seekfrom food lables.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BEDI, MONICA
773 ## - HOST ITEM ENTRY
Other item identifier P15468
Note M
Host Itemnumber 32650
Host Biblionumber 11203
Title INDIAN JOURNAL OF MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Articles

No items available.


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