Advertising and promotion (Record no. 12991)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00459nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-25-902685-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL-Q5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Remainder of title | : An integrated markeing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 9 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | McGrah Hill Education Pvt. Ltd. |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1016 |
| Other physical details | Paper Binding |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 1175 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| -- | 1176 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 16 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 659.1 BEL-Q5 | 19420 | 19/06/2023 | 8096.00 | 18/11/2015 | MARKETING | Books | |||||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 8 | 659.1 BEL-Q5 | 19421 | 19/06/2023 | 8096.00 | 18/11/2015 | MARKETING | Books | 2 | 19/05/2023 | ||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 4 | 659.1 BEL-Q5 | 19422 | 19/06/2023 | 8096.00 | 18/11/2015 | MARKETING | Books | 1 | 16/03/2023 | ||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 5 | 659.1 BEL-Q5 | 19423 | 19/06/2023 | 8096.00 | 18/11/2015 | MARKETING | Books | 19/02/2020 | |||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 7 | 659.1 BEL-Q5 | 19424 | 19/06/2023 | 8096.00 | 18/11/2015 | MARKETING | Books | 2 | 02/05/2023 | ||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 4 | 659.1 BEL-Q5 | 19425 | 19/06/2023 | 8096.00 | 18/11/2015 | MARKETING | Books | 2 | 25/03/2022 | ||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 2 | 659.1 BEL-Q5 | 19426 | 19/06/2023 | 8096.00 | 18/11/2015 | MARKETING | Books | 07/03/2022 | |||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 4 | 659.1 BEL-Q5 | 19427 | 19/06/2023 | 8096.00 | 18/11/2015 | MARKETING | Books | 19/05/2023 | |||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 3 | 659.1 BEL-Q5 | 19428 | 19/06/2023 | 8096.00 | 18/11/2015 | MARKETING | Books | 06/05/2019 | |||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 5 | 659.1 BEL-Q5 | 19429 | 19/06/2023 | 8096.00 | 18/11/2015 | MARKETING | Books | 03/05/2019 | |||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 6 | 659.1 BEL-Q5 | 19430 | 19/06/2023 | 8096.00 | 18/11/2015 | MARKETING | Books | 22/04/2019 | |||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 7 | 659.1 BEL-Q5 | 19431 | 19/06/2023 | 8096.00 | 18/11/2015 | MARKETING | Books | 19/05/2023 | |||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 4 | 659.1 BEL-Q5 | 19432 | 19/06/2023 | 8096.00 | 18/11/2015 | MARKETING | Books | 2 | 16/03/2023 | ||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 3 | 659.1 BEL-Q5 | 19433 | 19/06/2023 | 8096.00 | 18/11/2015 | MARKETING | Books | 1 | 27/04/2023 | ||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/11/2015 | University Book House | 635.00 | 2015-16 | BOOKS | 107 | 1 | 659.1 BEL-Q5 | 19434 | 19/06/2023 | 8096.00 | 18/11/2015 | MARKETING | Books | 23/11/2015 |