Strategic marketing (Record no. 13070)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00399nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-19-964260-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WES-Q4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | West, Douglas |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing |
| Remainder of title | : Creating competitive advantage |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Oxford University Press |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 585 |
| Other physical details | Paper Binding |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ford, John |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 02/02/2016 | New Book Corner | 500.00 | 2015-16 | BOOKS | 199 | 658.8 WES-Q4 | 19573 | 19/06/2023 | 6741.00 | 28/12/2015 | MARKETING | Books |