Marketing strategy (Record no. 14826)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00370nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-107-41441-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LEE-Q4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Alvin |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy |
| Remainder of title | : A life-cycle approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Cambridge University Press |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 291 |
| Other physical details | Paper Binding |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Edwards, Mark G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 29/12/2017 | Techniz Books International | 795.00 | 2017-18 | BOOKS | TZ18896 | 658.8 LEE-Q4 | 21071 | 19/06/2023 | 996.00 | 23/12/2017 | MARKETING | Books | ||||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 18/01/2019 | Dhanraj Book House | 850.00 | 2018-19 | BOOKS | 1877 | 1 | 658.8 LEE-Q4 | 21795 | 19/06/2023 | 4934.00 | 18/12/2018 | MARKETING | Books | 01/02/2019 |