Strategic brand management (Record no. 16768)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00443nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-325-4220-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL-Q9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management |
| Remainder of title | : Building, measuring and managing brand equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Uttar Pradesh |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 586 |
| Other physical details | Paper Binding |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, Ambi M.G |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 1274 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| -- | 2357 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Discounted Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 11/02/2021 | Gift | 849.00 | 2020-21 | BOOKS | 4 | 2 | 658.827 KEL-Q9 | 23422 | 15/04/2024 | 14/03/2024 | 14/03/2024 | 0.00 | 11/02/2021 | MARKETING | Books |