Brand loyalty amidst perceived health risk (Record no. 16904)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00401nam a22001097a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, Saumya |
| 245 ## - TITLE STATEMENT | |
| Title | Brand loyalty amidst perceived health risk |
| Remainder of title | : A study of perception of maggi noodles amongst delhi residents before and after controversy across demographic variables |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Amity university |
| Date of publication, distribution, etc | 2016 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nigam, Narander Kumar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Research Paper |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 2410 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| -- | 2375 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Serial Enumeration / chronology | Barcode | Date last seen | Uniform Resource Identifier | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SSCBS Library | SSCBS Library | 01/09/2021 | Amity Journal of Marketing | Vol.1 | RP65 | 01/09/2021 | https://amity.edu/UserFiles/admaa/217Paper%209.pdf | 01/09/2021 | Research Paper |