Marketing communication (Record no. 16974)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00365nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-429-44704-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | EAG-R1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Eagle, Lynne |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 401 |
| Other physical details | Paper Binding |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Czarnecka, Barbara |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 2505 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Foreign price | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Discounted Amount | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | SSCBS Library | SSCBS Library | General Stacks | 09/03/2022 | Mallika Books | £42.99 | 4415.07 | 2021-22 | BOOKS | 181 | 658.8 EAG-R1 | 23661 | 19/06/2023 | 3532.00 | 3532.00 | 07/02/2022 | MARKETING | Books |