Basic marketing (Record no. 2282)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00450nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s1978 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256020485 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCC-L8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MCCARTHY, E Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing |
| Remainder of title | A managerial approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | RICHARD D IRWIN |
| Place of publication, distribution, etc. | ILLINOIS |
| Date of publication, distribution, etc. | 1978 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 767 |
| Other physical details | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Indian price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ed 6 | General Books | SSCBS Library | SSCBS Library | 07/03/1989 | 453.15 | 658.8 MCC-L8 | 966 | 19/06/2023 | 0.00 | Books |