Maxi marketing (Record no. 2309)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00488nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s1987 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070511918 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAO-M7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RAO, V Suryaprakash |
| 245 ## - TITLE STATEMENT | |
| Title | Maxi marketing |
| Remainder of title | The new direction in advertising, promotion, and marketing strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | MCGRAW-HILL |
| Place of publication, distribution, etc. | NEW YORK |
| Date of publication, distribution, etc. | 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 278 |
| Other physical details | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | COLLINS, Thomas L |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Foreign price | Indian price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 13/03/1990 | USD5.5 | 97.90 | 658.8 RAO-M7 | 2135 | 19/06/2023 | 0.00 | Books |