Modern marketing communications (Record no. 2339)
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000 -LEADER | |
---|---|
fixed length control field | 00414nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s1990 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0216926947 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | JEF-N0 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | JEFKINS, Frank |
245 ## - TITLE STATEMENT | |
Title | Modern marketing communications |
Remainder of title | |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | BLACKIE |
Place of publication, distribution, etc. | GLASGOW |
Date of publication, distribution, etc. | 1990 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | vi,240 |
Other physical details | |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING MANAGEMENT |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Foreign price | Indian price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 27/02/1990 | £19.95 | 588.50 | 1 | 658.8 JEF-N0 | 2053 | 26/06/2024 | 11/09/2017 | 0.00 | Books |