Brand positioning (Record no. 2478)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00441nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s1990 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SEN-N0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SENGUPTA, Subroto |
| 245 ## - TITLE STATEMENT | |
| Title | Brand positioning |
| Remainder of title | Strategies for competitive advantage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | TATA MCGRAW-HILL |
| Place of publication, distribution, etc. | DELHI |
| Date of publication, distribution, etc. | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299 |
| Other physical details | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRANDS AND TRADEMARKS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING - BRANDS & TRADEMARKS |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Indian price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | Koha item type | Source of acquisition | Financial Year | CATCODE for Bill | Bill number | HDNAME for Bill |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 11/09/1990 | 150.00 | 658.827 SEN-N0 | 2843 | 19/06/2023 | 0.00 | Books | |||||||||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 15/11/1990 | 150.00 | 658.827 SEN-N0 | 2915 | 19/06/2023 | 0.00 | Books | |||||||||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 18/01/1991 | 150.00 | 658.827 SEN-N0 | 3022 | 19/06/2023 | 0.00 | Books | |||||||||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 18/01/1991 | 150.00 | 658.827 SEN-N0 | 3023 | 19/06/2023 | 0.00 | Books | |||||||||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 31/07/1997 | 150.00 | 658.827 SEN-N0 | 5525 | 19/06/2023 | 135.00 | 17/07/1997 | Books | SURENDRA BOOK SERVICE | 1997-98 | BOOKS | 159 | NONRECARING |