Marketing management (Record no. 3508)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00536nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s1995 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333924398 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAM-N5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RAMASWAMY, V S |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | Planning, implementation and control the indian context |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | MACMILLAN PUBLISHERS INDIA LIMITED |
| Place of publication, distribution, etc. | DELHI |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 624 |
| Other physical details | PAPER BINDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | NAMAKUMARI, S |
| Relator term | |
| 9 (RLIN) | 1127 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 5 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ed 2 | General Books | SSCBS Library | SSCBS Library | 07/12/1996 | UNIVERSITY BOOK HOUSE | 218.00 | 1995-96 | BOOKS | 167 | 5 | 658.8 RAM-N5 | 4696 | 19/06/2023 | 05/12/2019 | 2540.00 | 07/12/1995 | NONRECARING | Books | ||||
| Dewey Decimal Classification | Ed 2 | General Books | SSCBS Library | SSCBS Library | 09/09/1996 | MACMILLAN INDIA LTD | 228.00 | 1996-97 | BOOKS | 2 | 1 | 658.8 RAM-N5 | 4904 | 19/06/2023 | 22/11/2018 | 620.00 | 01/09/1996 | NONRECARING | Books |