Normal view MARC view ISBD view

Marketing warfare (Record no. 3551)

MARC details
000 -LEADER
fixed length control field	00468nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140613s1986 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	007052730X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	RIE-M6
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	RIES, Al
245 ## - TITLE STATEMENT
Title	Marketing warfare
Remainder of title
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	MCGRAW-HILL
Place of publication, distribution, etc.	NEW YORK
Date of publication, distribution, etc.	1986
300 ## - PHYSICAL DESCRIPTION
Extent	217
Other physical details	PAPER BINDING
490 ## - SERIES STATEMENT
Series statement	McGraw-Hill series in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	TROUT, Jack
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Foreign price	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
		Dewey Decimal Classification			General Books	SSCBS Library	SSCBS Library	08/02/1996	UNISCAN	USD5.95	219.55	1995-96	BOOKS	18		658.8 RIE-M6	4772	19/06/2023	830.00	07/02/1996	NONRECARING	Books