Packaging as an effective marketing tool (Record no. 3751)

MARC details
000 -LEADER
fixed length control field 00442nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s1995 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749419881
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.823
Item number STE-N5
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name STEWART, Bill
245 ## - TITLE STATEMENT
Title Packaging as an effective marketing tool
Remainder of title
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. KOGAN PAGE
Place of publication, distribution, etc. LONDON
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent vii, 200
Other physical details PAPER BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING - PACKAGING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element PACKAGING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Indian price Financial Year CATCODE for Bill Bill number Total Checkouts Full call number Barcode Date last seen Bill Amount Bill Date HDNAME for Bill Koha item type
    Dewey Decimal Classification     General Books SSCBS Library SSCBS Library 23/09/1996 SUNWIN BOOK DISTRIBUTORS 695.00 1996-97 BOOKS 108   658.823 STE-N5 5031 19/06/2023 2848.00 18/09/1996 NONRECARING Books

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