Marketing (Record no. 3770)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00436nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s1991 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0330320467 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CHR-N1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHRISTOPHER, Martin |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Remainder of title | Introduction |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | PAN |
| Place of publication, distribution, etc. | LONDON |
| Date of publication, distribution, etc. | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 339 |
| Other physical details | PAPER BINDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MCDONALD, Malcolm H |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Foreign price | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 01/10/1996 | UNIVERSITY BOOK HOUSE | £7.99 | 448.24 | 1996-97 | BOOKS | 192 | 658.8 CHR-N1 | 5064 | 19/06/2023 | 5541.00 | 24/09/1996 | NONRECARING | Books | |||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 01/10/1996 | UNIVERSITY BOOK HOUSE | £7.99 | 448.24 | 1996-97 | BOOKS | 192 | 658.8 CHR-N1 | 5065 | 19/06/2023 | 5541.00 | 24/09/1996 | NONRECARING | Books |