Normal view MARC view ISBD view

Romancing the brand (Record no. 3809)

MARC details
000 -LEADER
fixed length control field	00452nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140613s1989 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0814459498
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	MAR-M9
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	MARTIN, David N
245 ## - TITLE STATEMENT
Title	Romancing the brand
Remainder of title	The power of advertising and how to use it
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	AMACOM
Place of publication, distribution, etc.	NEW YORK
Date of publication, distribution, etc.	1989
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 215
Other physical details	HARD BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	ADVERTISING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	ADVERTISING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Foreign price	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
		Dewey Decimal Classification			General Books	SSCBS Library	SSCBS Library	09/10/1996	UNISCAN	USD15.95	574.20	1996-97	BOOKS	L/24		659.1 MAR-M9	5120	26/06/2024	8169.00	04/10/1996	NONRECARING	Books