Strategic market management (Record no. 4027)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00447nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s1995 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471309567 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | AAK-N5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | AAKER, David A |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic market management |
| Remainder of title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | JOHN WILEY |
| Place of publication, distribution, etc. | NEW YORK |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,379 |
| Other physical details | PAPER BINDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Foreign price | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ed4 | General Books | SSCBS Library | SSCBS Library | 10/07/1997 | UNIVERSITY BOOK HOUSE | USD11.95 | 430.20 | 1997-98 | BOOKS | 89 | 658.8 AAK-N5 | 5448 | 19/06/2023 | 9282.00 | 24/06/1997 | NONRECARING | Books | |||||
| Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 12/11/1998 | UNISCAN | USD14.95 | 647.33 | 1998-99 | BOOKS | 12 | 658.8 AAK-N8 | 6490 | 19/06/2023 | 9237.00 | 10/11/1998 | NONRECARING | Books | |||||
| Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 26/03/2002 | UNIVERSITY BOOK HOUSE | USD5.95 | 296.31 | 2001-02 | BOOKS | 531 | 658.8 AAK-P0 | 9119 | 19/06/2023 | 1443.00 | 22/03/2002 | FINANCE | Books |