Result oriented marketing communications (Record no. 4389)
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000 -LEADER | |
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fixed length control field | 00539nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s1998 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8186104801 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | AND-N8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | ANDERSON, Alan H |
245 ## - TITLE STATEMENT | |
Title | Result oriented marketing communications |
Remainder of title | Skills and activity-based approach |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | BEACON BOOKS |
Place of publication, distribution, etc. | DELHI |
Date of publication, distribution, etc. | 1998 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxi, 249 |
Other physical details | HARD BINDING |
490 ## - SERIES STATEMENT | |
Series statement | Beacon's result oriented series |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING MANAGEMENT |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | KLEINER, David |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
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Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 20/01/1998 | UNIVERSITY BOOK HOUSE | 575.00 | 1997-98 | BOOKS | 328 | 658.8 AND-N8 | 5923 | 19/06/2023 | 3935.00 | 15/01/1998 | NONRECARING | Books |