Advertising principles (Record no. 4716)

MARC details
000 -LEADER
fixed length control field 00448nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s1999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844229903
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number VAN-N9
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name VANDEN BERGH, Bruce G
245 ## - TITLE STATEMENT
Title Advertising principles
Remainder of title Choice, challenge, changes
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. NTC
Place of publication, distribution, etc. ILLINOIS
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 582
Other physical details HARD BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name KATZ, Helen
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Foreign price Indian price Financial Year CATCODE for Bill Bill number Total Checkouts Full call number Barcode Date last seen Date checked out Bill Amount Bill Date HDNAME for Bill Koha item type
    Dewey Decimal Classification     General Books SSCBS Library SSCBS Library 06/10/1998 M S MARK NET USD69.95 3077.00 1998-99 BOOKS MSM/7 1 659.1 VAN-N9 6381 19/06/2023 27/02/2015 6052.00 28/09/1998 NONRECARING Books

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