Strategic marketing (Record no. 5447)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00448nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2000 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071169415 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CRA-N7;P0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CRAVENS, David W |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing |
| Remainder of title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | MCGRAW-HILL |
| Place of publication, distribution, etc. | NEW YORK |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 752 |
| Other physical details | PAPER BINDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Foreign price | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ed 6 | General Books | SSCBS Library | SSCBS Library | 13/10/2000 | UNIVERSITY BOOK HOUSE | USD26.95 | 1263.95 | 2000-01 | BOOKS | 274 | 658.8 CRA-N7;P0 | 7617 | 19/06/2023 | 3342.00 | 11/10/2000 | MARKETING | Books | ||||||
| Dewey Decimal Classification | Ed 7 | General Books | SSCBS Library | SSCBS Library | 27/11/2003 | UNIVERSITY BOOK HOUSE | USD26.95 | 1223.26 | 2003-04 | BOOKS | 269 | 1 | 658.8 CRA-N7;P3 | 10496 | 19/06/2023 | 3608.00 | 14/11/2003 | MARKETING | Books | 26/10/2016 | ||||
| Dewey Decimal Classification | Ed 8 | General Books | SSCBS Library | SSCBS Library | 27/03/2006 | SURENDRA BOOK SERVICE | USD29.95 | 1346.25 | 2005-06 | BOOKS | 819 | 658.8 CRA-N7;P6 | 12221 | 19/06/2023 | 240.00 | 22/03/2006 | MARKETING | Books |