Normal view MARC view ISBD view

Strategic marketing (Record no. 6061)

MARC details
000 -LEADER
fixed length control field	00424nam a2200157Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0750652365
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.84
Item number	DRU-P1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	DRUMMOND, Graeme
245 ## - TITLE STATEMENT
Title	Strategic marketing
Remainder of title	Planning and control
250 ## - EDITION STATEMENT
Edition statement	Ed 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc	BUTTERWORTHS
Place of publication, distribution, etc	LONDON
Date of publication, distribution, etc	2001
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 304
Other physical details	PAPER BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	CHANNELS OF DISTRIBUTION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING - CHANNELS OF DISTRIBUTION
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Book Edition	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
		Dewey Decimal Classification	Ed 2			General Books	SSCBS Library	SSCBS Library	13/02/2002	SURENDRA BOOK SERVICE	595.00	2001-02	BOOKS	242		658.84 DRU-P1	8601	19/06/2023	1309.00	07/02/2002	MARKETING	Books