Strategic advertising management (Record no. 6147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00456nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2001 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0198782322 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | PER-P1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PERCY, Larry |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic advertising management |
| Remainder of title | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | OXFORD UNIVERSITY PRESS |
| Place of publication, distribution, etc. | NEW YORK |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 288 |
| Other physical details | PAPER BINDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ROSSITER, John R |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | HDNAME for Bill | Koha item type | Book Edition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 18/02/2002 | UNIVERSITY BOOK HOUSE | 395.00 | 2001-02 | BOOKS | 377 | 2 | 3 | 659.1 PER-P1 | 8692 | 19/06/2023 | 15/05/2023 | 4118.00 | 08/02/2002 | MARKETING | Books | |||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 23/12/2005 | SURENDRA BOOK SERVICE | 495.00 | 2005-06 | BOOKS | 618 | 659.1 PER-P5 | 11984 | 19/06/2023 | 2801.00 | 16/12/2005 | MANAGEMENT | Books | Ed 2 |