Advertising and promotion (Record no. 6150)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00525nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2001 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007047382X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL-P1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BELCH, George E |
| 9 (RLIN) | 1175 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Remainder of title | An integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | TATA MCGRAW-HILL |
| Place of publication, distribution, etc. | DELHI |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 793 |
| Other physical details | PAPER BINDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BELCH, Michael A |
| Relator term | |
| 9 (RLIN) | 1176 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 18/02/2002 | UNIVERSITY BOOK HOUSE | 350.00 | 2001-02 | BOOKS | 377 | 3 | 659.1 BEL-P1 | 8695 | 19/06/2023 | 18/11/2015 | 4118.00 | 08/02/2002 | MARKETING | Books | ||||
| Dewey Decimal Classification | Ed 6 | General Books | SSCBS Library | SSCBS Library | 27/11/2003 | UNIVERSITY BOOK HOUSE | 385.00 | 2003-04 | BOOKS | 269 | 5 | 659.1 BEL-P1;P4 | 10494 | 19/06/2023 | 17/03/2023 | 3608.00 | 14/11/2003 | MARKETING | Books |