Marketing research (Record no. 6154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2001 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 817808368X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL-P1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MALHOTRA, Naresh Kumar |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | An applied orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | PEARSON EDUCATION |
| Place of publication, distribution, etc. | DELHI |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 763 |
| Other physical details | PAPER BINDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKET RESEARCH AND ANALYSIS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING - RESEARCH & ANALYSIS |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | HDNAME for Bill | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ed 3 | General Books | SSCBS Library | SSCBS Library | 18/02/2002 | UNIVERSITY BOOK HOUSE | 360.00 | 2001-02 | BOOKS | 377 | 13 | 658.83 MAL-P1 | 8699 | 19/06/2023 | 08/05/2019 | 4118.00 | 08/02/2002 | MARKETING | Books | |||||
| Dewey Decimal Classification | Ed 4 | General Books | SSCBS Library | SSCBS Library | 07/11/2003 | UNIVERSITY BOOK HOUSE | 375.00 | 2003-04 | BOOKS | 239 | 7 | 658.83 MAL-P1;P4 | 10446 | 19/06/2023 | 07/05/2018 | 2385.00 | 30/10/2003 | MARKETING | Books | 1 | ||||
| Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 19/03/2009 | SURENDRA BOOK SERVICE | 465.00 | 2008-09 | BOOKS | 408 | 4 | 658.83 MAL-P9 | 14592 | 19/06/2023 | 02/05/2018 | 395.00 | 16/03/2009 | MARKETING | Books |