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Strategic marketing management (Record no. 6197)

MARC details
000 -LEADER
fixed length control field	00520nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140613s2001 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8176490709
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	WIL-P1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	WILSON, Richard M S
245 ## - TITLE STATEMENT
Title	Strategic marketing management
Remainder of title	Planning, implementation and control
250 ## - EDITION STATEMENT
Edition statement	Ed 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	VIVA BOOKS PVT. LTD.
Place of publication, distribution, etc.	NEW DELHI
Date of publication, distribution, etc.	2001
300 ## - PHYSICAL DESCRIPTION
Extent	xxi, 826
Other physical details	PAPER BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	GILLIGAN, Colin
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Book Edition	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
		Dewey Decimal Classification	Ed 2			General Books	SSCBS Library	SSCBS Library	19/02/2002	SURENDRA BOOK SERVICE	450.00	2001-02	BOOKS	269		658.8 WIL-P1	8751	19/06/2023	2397.00	13/02/2002	MARKETING	Books